Reports
Annual and thematic publications, sourced and dated, freely downloadable. Mapping of the action sports SportTech ecosystem, segment analyses, usage studies. Every claim points to its source, every edition is citable.
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The Action Sports Observatory
A fast moving industry with almost no structured data behind it. We document it from the inside, alongside the people who build it.
An industry without instruments
Skateboarding, surfing, mountain biking, freeskiing, BMX and urban sports represent millions of participants, hundreds of brands, global circuits and an audience that reaches well beyond traditional sport. The data describing this industry stays scattered across federations, event organisers, brands and platforms, each with its own scope and granularity.
We build the missing layer. A shared reference of organisations, technologies and market movements, updated continuously and published on a fixed schedule.
Three formats
Company database
The reference of organisations that make up the industry: brands, federations, event organisers, startups, institutions, media. Structured by discipline, geography and category of activity.
Available online, with extended access planned for the organisations that use it as a working tool.
Research assignments
Market studies, competitive analysis, project framing, vertical monitoring, due diligence on a company or a technology. We work with brands, federations, event organisers, public bodies and investors who need to understand this ground before committing resources.
Discuss an assignmentHow we work
Traceable sources
Every published figure carries its source and its date. Methodologies are described in the reports, scopes are explicit, and anything estimated is flagged as such.
Field first
We ride these sports and we work with their people daily. The categories we use come from actual practice, not from a taxonomy imported from professional sport.
Separation of roles
Our publications are free and independent from the work we invoice. Sponsors of an edition have no say over the content and no favourable treatment in the analysis. Their presence is stated plainly.
Continuous updates
The database lives all year round, the reports are dated snapshots of it.
Latest publication
UrbanSporTech Re(e)volution, a new era for urban sports in France
This white paper explores the evolution of urban sports (BMX, skateboarding, rollerblading, scootering) driven by digitalization, innovation and social issues. It is intended for municipalities, startups, institutions and enthusiasts.
DownloadAssociate your brand with an edition
Each report is distributed across the European action sports ecosystem, brands, federations, event organisers, institutions and investors, and relayed by our InPulse newsletter. Editions stay available and cited well after their release.
Sponsoring an edition gives lasting visibility with an audience of decision makers in the sector, with no involvement in the content.
A question about the sector?
We answer journalists, students and researchers free of charge. For companies and institutions, study requests go through the form.